Top Selling Pokémon Cards on TCGplayer: July 2025

The first step to serving customer demand is to understand it. So to help you follow what’s currently popular with players and collectors, we’ve put together a pair of downloadable CSV reports of the top-selling Pokémon cards of the past month.

These reports show the name and set of the Pokémon cards with the highest total number of copies sold on the TCGplayer Marketplace between July 1 and 31, 2025. The reports consider cards from different sets to be distinct (even if they have the same name), but do not distinguish copies sold by condition (Near Mint, Lightly Played, etc.) or by printing (Foil, etc.).

The two reports cover cards that had an average sale price in July within two ranges: $50.00 or more, and $1.00 to $49.99.

• Download Top Selling Report: PKMN Cards $50 or More
• Download Top Selling Report: PKMN Cards $1 to $50

Here are five highlights from each report.

Top Selling Pokémon Cards: $50 or More

#1 Venusaur ex - 198/165
Set: Scarlet & Violet—151
Average Sale Price: $56.43

151 was never exactly an “underrated” Pokémon set. Since its debut in September 2023, there’s been a strong argument for naming it the most universally loved Pokémon set in history. But the boom in Pokémon card collecting early in 2025, together with the flow of new 151 products slowing to a trickle, pushed the chase cards from 151 to new heights, both in price and popularity.

Special Illustration Rare Charizard ex is the obvious beneficiary of this attention, but its multi-hundred-dollar Market Price limits the number of sales it sees. Instead, other SIR cards like Venusaur ex have edged it out this month.

#2 Misty’s Psyduck - 193/182
Set: Destined Rivals
Average Sale Price: $50.35

Cards with Misty on them are popular, as Starmie V demonstrated when it became the second-most expensive card in Astral Radiance, ahead of the set’s ostensible headliners Palkia V and Dialga V. Misty’s Psyduck was always destined to be the most expensive Illustration Rare in Destined Rivals.

#3 Zapdos ex - 202/165
Set: Scarlet & Violet—151
Average Sale Price: $50.04

Zapdos ex comes in at #3 as the bestselling Special Illustration Rare card from 151 outside of the fully evolved Kanto starters. It helps that, despite its name, this is effectively a Moltres and Articuno card too.

#4 Blastoise ex - 200/165
Set: Scarlet & Violet—151
Average Sale Price: $63.42

Next is the second of the three Kanto starters, followed immediately by…

#5 Charizard ex - 199/165
Set: Scarlet & Violet—151
Average Sale Price: $185.78

The ultimate chase card of 151, which rounds out the trio. Charizard ex’s Market Price has dropped from the heights it reached near the end of February, but after hitting its lowest point in 2025 in late June, sales have picked up and its price has rallied again.

Top Selling Pokémon Cards: $1.00 to $49.99
#1 Pikachu
Set: Celebrations
Average Sale Price: $4.16

Normally the $1-$50 range in this report is completely filled by competitive staples, but a major buyout on this Pikachu from the 25th Anniversary set Celebrations has rocketed it to the top of the list. On June 18, a small number of speculators bought enough copies of this Pikachu to raise the average number of copies per buyer to 31.3, up from 2.5 the previous day.

The Pokémon Company is expected to celebrate the franchise’s 30th anniversary next year, so this move could have been an attempt to capitalize on the 25th anniversary set before it begins to feel “classic.”

#2 Arven - 166/198
Set: Scarlet & Violet Base Set
Average Sale Price: $2.40

Arven is a two-for-one search card that shows up all over the Pokémon TCG’s Standard format. Along with this version, Arven has been printed as an Uncommon in Obsidian Flames, but the Scarlet & Base Set version has more listings on TCGplayer and is consequently cheaper.

#3 Night Stretcher
Set: Shrouded Fable
Average Sale Price:​​ $4.01

Night Stretcher adds a little helpful recursion to any deck, so it’s been a staple since Shrouded Fable. Shrouded Fable wasn’t terribly exciting for collectors, so it didn’t get opened in huge quantities and players are mostly acquiring Night Stretchers as singles.

It also hasn’t been reprinted in a normal Pokémon set at its base rarity, so players who want the most affordable copies have no other options.

#4 Luminous Energy
Set: Paldea Evolved
Average Sale Price: $1.06

Luminous Energy spiked in both sales and price in the lead up to the release of White Flare, which gave players a new way to search out this and other Special Energy cards like Neo Upper Energy in the form of Hilda. 

#5 Air Balloon
Set: Black Bolt
Average Sale Price: $1.67

Air Balloon was reprinted back into Standard in Black Bolt, and immediately reclaimed its status as a competitive staple.

Selling cards that have high “velocity” keeps your cash flow healthy so you can take advantage of new opportunities. Check out our reports on the top-selling cards in Yu-Gi-Oh! and Magic, and be sure to list these cards on TCGplayer to unlock value you can reinvest in your business.