Our Commitment to Sellers: Building and Delivering in 2026 and Beyond

Index:
Reflecting on 2025: Progress on the Seller Experience
Listening and Building What Sellers Say They Need Most
What We’re Focused on Delivering Next (2026–2027)

Reflecting on 2025: Progress on the Seller Experience
At TCGplayer, we’re excited to carry our 2025 momentum into 2026 and beyond, while being candid about where we still need to improve. While we delivered meaningful updates to enhance your experience, we know we need to move even faster. Throughout the year, we balanced near-term feature delivery with deeper foundational work to modernize the platform and support long-term scale, alongside improvements to policies, education, and operational support. Even when this work isn’t always visible day to day, it’s essential to improving reliability and helping us deliver value more quickly and consistently.

We also drove measurable impact in growing buyer demand by expanding partnerships and through year-round promotions. Our strategic relationship with Wizards of the Coast helped more than 1,200 sellers earn recognition as trusted WPN retailers. During Cyber Weekend, sellers saw an average 50% increase in sales driven by TCGplayer promotions.

At the same time, we expanded sellers’ ability to reach buyers globally through new international fulfillment partnerships and expanded access to Japan through TCGplayer Direct. Together, these efforts reflect our commitment to delivering value today while building a more scalable, higher-impact selling experience for the future.

Listening and Building What Sellers Say They Need Most
Throughout 2025, we heard clearly from sellers: progress matters most when it directly supports your ability to operate efficiently, scale confidently, and reach more buyers. That feedback continues to shape our priorities, and it’s why our strategic focus remains unchanged as we look ahead.

We remain centered on the same core needs sellers consistently share with us:

• Driving buyer engagement by bringing a wider and deeper audience to the TCGplayer Marketplace.
• Enhancing the selling experience by making it easier to digitize, price, list, and manage large volumes of inventory, especially for sellers looking to grow and operate at scale.
• Delivering scalable fulfillment solutions that save time, expand inventory reach, and create a consistently strong buyer experience.
• Scaling infrastructure: Investing in the people, processes, and technology needed to help sellers operate more efficiently and scale with confidence, ensuring the platform can support growth without sacrificing performance or reliability.
• Building trust: Strengthening safeguards and marketplace standards to protect both buyers and sellers, reinforcing a fair, reliable, and trusted environment where sellers can build lasting businesses and buyer confidence continues to grow.

What We’re Delivering Next (2026–2027)
With these foundations in place, our focus over the next two years is on delivering tangible improvements tied directly to seller needs:

• Relaunching a scalable, low-cost TCGplayer Direct solution

  • We’re rebuilding TCGplayer Direct with scale, sustainability, and seller needs in mind. This work is enabled by a new warehouse management system, a centrally located Authentication Center in Louisville, KY, and a move toward more transparent, predictable fees. As we continue ramping operations in Kentucky, we are laying the groundwork for scalable fulfillment that delivers greater efficiency and reliability as volume grows.

• TCGplayer Managed Inventory

  • As part of this evolution, we plan to pilot a TCGplayer Managed Inventory program under Direct with a select group of sellers by the end of Q2. This program will allow sellers to send any cards they want to our Authentication Center before they are sold, with TCGplayer using our economies of scale to cost-effectively handle storage, shipping, and customer support. The goal is to reduce seller operational overhead while ensuring a consistent buyer experience. [Sign up here] if you are interested in participating in the TCGplayer Managed Inventory beta.

• TCGplayer Direct Fees

  • We’ve heard from Direct sellers that clear, predictable fees are essential to planning and scaling their businesses, and this feedback guides our approach. We’ve already begun this transition by introducing a TCGplayer Direct price minimum to better recover the costs of handling low-value cards and reinvest in improving the service. In mid-2026, we plan to replace shipping replacement costs (SRCs) with a transparent, per-card fee structure that will also support new services, including TCGplayer Managed Inventory. We’ll share more details on simpler, more predictable TCGplayer Direct fees in the coming months.

• Rebuilding a TCG-focused suite of inventory and pricing tools

  • We’re reimagining the tools sellers use to manage and price inventory, built for the complexity and scale of TCG selling. This new suite is designed to support high-volume workflows while remaining flexible for different seller models. In 2026, we plan to pilot improved inventory management tools with enhanced import/export and bulk actions for a limited group of qualified sellers, using their feedback to shape what comes next. [Sign up here] to participate in the early stages of this new tool suite.

In addition to these core areas of focus, we will continue to deliver incremental improvements to existing tools and services throughout the year. Within the next quarter, sellers can expect updates designed to reduce friction, improve usability, and address common pain points, including:

• Strengthening Trust: We’re continuing to invest in making the TCGplayer Marketplace safe and secure for buyers and sellers. In 2025, this included clearer guidelines for seller feedback and escalation to ensure consistent, fair handling, along with an updated seller registration process requiring additional upfront verification to reduce risk and fraud. We’ll continue this work by strengthening backend security infrastructure, expanding compliance checks during seller registration, and implementing stronger marketplace policies designed to protect legitimate sellers, product listing integrity, and uphold trust across the platform.
• Dedicated Seller Pages: We recently upgraded the seller feedback page, to create a more modern experience for both sellers and buyers. With this update, public facing feedback and rating history will now show up to the last 12 months instead of all time, and will display as a 1-5 star rating. In Q2, we plan to evolve the existing seller feedback page into a more robust seller page that brings your listed inventory together in one place. This page will make it easier for buyers to browse your specific inventory on TCGplayer, while displaying your seller feedback. You’ll also have a single shareable link so customers can shop directly from your inventory, as we continue working toward a more complete, one-stop seller page experience on the Marketplace.
• Continued BinderPOS Support: We’ve shifted more effort toward fixing bugs and addressing the most urgent BinderPOS issues you’ve raised.
• Mobile App Improvements: In the first half of the year, we’ll be rolling out updates to reduce friction and improve day-to-day usability in the TCGplayer mobile app. These include the ability to apply a set across all games, scanner usability enhancements, fixes to inventory export accuracy, and improved pricing visibility. Together, these changes are focused on addressing common seller pain points and improving key mobile app workflows.
• International Expansion: We’re continuing to build on the international foundation established in 2025 to help sellers reach more buyers globally, without adding complexity to their workflows. Through partnerships with international package forwarders, sellers can tap into demand from markets like Japan, Hong Kong, Malaysia, the Philippines, and Singapore, while our partners handle international shipping, tariffs, and taxes. Looking ahead, we plan to expand this model to more countries, unlocking new global opportunities for sellers with minimal operational effort.
• Organizing, Pricing, & Listing Enhancements: We will continue enhancing Scan & Identify and Roca with new capabilities that streamline how sellers organize, price, and list inventory, while also expanding support for more TCGs.

Your feedback guides how we prioritize and sequence our work. Staying engaged with sellers remains essential, and we’ll continue gathering input through limited releases, previews at events like GAMA, collecting and acting on feedback through our Net Promoter Score efforts and Customer Advisory Board, as well as store visits and everyday conversations. The foundational work underway is designed to support long-term scale and help us deliver value consistently. We recognize there are additional frequently requested capabilities, such as integrated shipping labels, and we plan to deliver them once the necessary foundation is in place. Our focus remains on delivering value across tools, policies, support, and processes to help sellers grow with confidence.

Stay tuned for updates on upcoming releases you won’t want to miss. We share the latest on our Seller Blog and on our YouTube Channel, where you can also find tips and self-serve educational videos for every stage of your seller journey. Together, we’re uniting the hobby community and building the most trusted marketplace for trading card games as we move into 2026 and beyond.