Return to Seller Blog
#magic the gathering, #partnership, #magic, #wotc, Wizards of the Coast

TCGplayer Partners with Wizards of the Coast

By   Carling Berkhout   •  
We’re excited to announce a new partnership with Wizards of the Coast, legendary game developers and the originators of the TCG genre. Starting this spring, TCGplayer will display the Wizards Play Network (WPN) badge on verified retailer stores on the TCGplayer marketplace. This badge will let buyers know they’re purchasing Magic: The Gathering product from an official WPN local game store, so that customers can shop confidently and you can stand out. 

WPN badge displayed beside seller name on TCGplayer marketplace

What This Means For You

  1. Trust and Visibility. Trust is core to selling and buying online. A WPN badge signals to buyers that your store has been recognized by Wizards of the Coast as an authorized retailer and trusted partner, helping buyers shop with confidence. 
  2. Potential for Increased Sales. Customers tend to gravitate toward WPN stores, which means they may be more willing to purchase from you and return for repeat business. 

"Local game stores are the cornerstone of Magic: The Gathering player and fan communities. Partnering with TCGplayer allows us to give these retailers powerful new tools to grow their customer base outside their four walls, build stronger communities, and thrive in an evolving marketplace." – Lindsay Smith, Director of Global WPN at Wizards of the Coast

How To Get Started
More details about this pilot program are coming soon. In the meantime, check out Wizards Play Network is Teaming Up with TCGplayer! to learn more information and apply for a WPN badge. 

There is more on the horizon for this partnership –– we look forward to sharing more details soon. Stay tuned.