TCGplayer Is Partnering with Legend Story Studios
By Kayla Zinn •
We’re excited to announce a new partnership with Legend Story Studios, a New Zealand-based game design and publishing studio that created Flesh and Blood.
Starting this fall, TCGplayer will display the GEM Store badge on verified local game stores that foster community through hosting sanctioned Flesh and Blood events. This badge will let buyers know they’re purchasing Flesh and Blood products from a trusted retailer, so that customers can shop confidently and you can stand out.

What This Means For You
- Trust and Visibility. Trust is core to selling and buying online. A GEM Store badge signals to buyers that your store has been recognized by Legend Story Studios as an authorized retailer and trusted partner, helping buyers shop with confidence.
- Potential for Increased Sales. Customers tend to gravitate toward GEM stores, which means they may be more willing to purchase from you and return for repeat business.
As part of this partnership, TCGplayer will also be integrated across Flesh and Blood’s organized play circuit, including the Flesh and Blood Pro Tour: Las Vegas. Through this partnership, players and retailers will be more closely connected, creating a more seamless path from discovering a deck to finding the cards needed to play.
“Local game stores and organized play are the foundation of Flesh and Blood. This partnership strengthens the connection between players and retailers, creating a more seamless path from discovering a deck to finding the cards needed to play. It’s an important step in continuing to grow Flesh and Blood and support the global community around the game.” — James White, CEO and Founder of Legend Story Studios
How To Get Started
Learn more about the GEM Store badge and submit an application.
There is more on the horizon for this partnership –– we look forward to sharing more details soon. Stay tuned.