Preparing For Store Credit Promotions: A Seller’s Guide
By Carling Berkhout •
TCGplayer is committed to finding ways to boost your sales and attracting more buyers to your products. That’s why we run Store Credit Promotions to allow hobbyists from around the world to earn TCGplayer credit on qualifying purchases.
The idea is simple: Reward shoppers for their purchases by giving them credit to buy even more from you! We cover the overhead and promotional costs so that you can increase your sales. According to the National Retail Federation, more than 75% of consumers shop during cyber week. You can expect sales to increase during these promotional periods.
Here are tips and tricks to help you prepare for Store Credit Promotions and maximize your sales during this period.
- List Your Inventory
Upload as much inventory as possible, even the products sitting on the back shelf collecting dust or deep in the closet of doom. The more inventory you have available, the better chance for sales. - Prioritize Higher-End Inventory
Buyers are likely to spend more when receiving store credit, so don’t forget to list your high value cards ahead of a promotion. - Don’t Forget Format Staples
Shoppers are always seeking format staples, or cards that are widely played, so it’s not a bad idea to make sure you’re listing a healthy amount of them. Stock up in Magic: The Gathering fetch lands and shock lands, or even consider listing Go for the Throat since it appears in over 50% of Standard Magic: The Gathering decks. For Pokémon, don’t forget about Battle VIP Pass and Iono. - Focus On Unique Products
Consider listing your unique products, like alternate art cards and signed cards. Take advantage of Listings With Photos to show off these one-of-a-kind products with pictures. - Utilize Bulk Lots
Buyers are often after collections, complete sets, and decks, especially around the holidays as they make good presents. For instance, do you have the full Ice Age set? List it as a Bulk Lot!
The most important thing you can do to maximize your sales during a TCGplayer Store Credit Promotion is ensure that your inventory is listed and your pricing is up-to-date. We take care of the marketing and promotion expenses so you can boost your sales.