Missed our seminar at GAMA Expo 2024? Here’s a recap of Accelerating Online: TCG Growth Strategies for the Emerging Seller.

Watch The Seminar

The mission of this seminar was to equip sellers with best practices related to increasing your listings, mastering your prices, and optimizing your order fulfillment. The goal: grow your business and increase your sales, both online and in-store.  

The strategies shared in the seminar have been tested extensively in The Growth Acceleration Program, a program we launched in August of 2023, aimed at providing sellers with the necessary tools, strategies, and support to grow their businesses. This program offers personalized reporting, one-on-one support, and business plans tailored specifically to the seller, at no cost. As a result, sellers who have completed The Growth Acceleration Program have seen a huge impact on their business.

Let’s dive into the three key areas related to business growth. 

Increasing Your Listings: Digitization & Product Expansion
Digitization, or the process of listing physical TCGs online, is key to staying competitive. Efficient digitization allows sellers to capitalize on market trends, increase visibility to buyers, and easily sell on multiple sales channels. Plus, high-performing sellers list more inventory and across more product lines.


Efficient Digitization Solutions: 

  1. TCGplayer Mobile App 
    • Free and fast option for scanning and importing Magic: The Gathering, Pokémon, and Yu-Gi-Oh! cards
  2. CSVs 
    • Free and quick solution to upload large quantities of inventory to the Seller Portal
  3. Quicklist 
    • Part of the Pro by TCGplayer program
    • Low-cost option for increasing listings
    • Powered by intelligent image recognition for quick card scanning
  4. Roca by TCGplayer 
    • Sorts and alphabetizes Magic: The Gathering, Pokémon, or Yu-Gi-Oh cards
    • Creates a spreadsheet for easy data import into TCGplayer and eBay
    • Roca autonomously sorts 1,000 cards in two hours, with labor cost savings of up to 80% 
    • Roca Sorter Max can sort up to 3,250 cards per session

Pricing Strategy: Mastering Your Pricing 
Successful pricing involves considering factors like cost of acquisition, shipping, labor, and determining a pricing floor. 

  • For acquisition, take into account the initial purchase cost. 
  • For shipping, decide to include or separate shipping costs based on sales expectations. 
  • For labor, factor in fulfillment costs for accurate pricing. 
  • For a pricing floor, identify the point where you lose money and always price above it. 

Pricing your inventory competitively is essential for attracting customers, accelerating inventory turnover, and adapting to market changes. 

Pricing Strategy Solutions: 

  1. CSVs 
    • Fast bulk pricing updates 
  2. MassPrice
    (Pro by TCGplayer Pricing Tool) 
    • Implements a pricing floor to prevent unprofitable pricing
    • Allows bulk updates with customized rules for thousands of prices
  3. BinderPOS
    (Point-of-Sale & Inventory Management Solution) 
    • Automatic pricing that updates twice a day
    • Customizable pricing algorithms 

Optimizing Your Order Fulfillment
Optimizing order fulfillment is essential to growing your business –– it’s crucial for cost savings, error reduction, and accurate inventory management. The last thing you want to be doing is spending too much time searching through your inventory for a card when there’s a more efficient system. 

Fulfillment Solutions: 

  1. Organizing Inventory for Efficiency
    • Ensure your fulfillment process is scalable for growth
    • Optimize your inventory organization by finding the method that suits you best 
    • One method that we suggest is to mirror how we do things at TCGplayer, where we efficiently move millions of cards: 
      • Left to right, top to bottom
      • Split inventory by condition
      • Sort by set, in reverse chronological order 
      • Sort the cards within each set alphabetically 
  2. Direct by TCGplayer 
    • TCGplayer handles fulfillment, verification, shipping, and customer service
    • Increased visibility for your listings, leading to a significant boost in sales
    • Orders typically triple after joining Direct 


The key to TCG business growth lies in increasing listings, mastering pricing, and optimizing order fulfillment. Enroll today if you’re interested in signing up for The Growth Acceleration Program.