TCGplayer and Legend Story Studios Announce First-Ever Direct-to-Consumer Campaign to Benefit Local Gaming Stores

SYRACUSE, N.Y., March 5, 2021 – TCGplayer, the leading online technology platform for the hobby collectible industry, today announced a first-of-its-kind collaboration with Legend Story Studios that directly benefits local gaming stores. As part of its industry-first direct-to-consumer campaign, Legend Story Studios has exclusively released a limited-supply of first-edition Flesh and Blood: Monarch booster bundles on the TCGplayer marketplace.

Under the terms of this unique collaboration, TCGplayer and Legend Story Studios have agreed to credit each bundle sale to a participating local gaming store. TCGplayer will manage all marketing efforts on behalf of Legend Story Studios, in addition to facilitating the listing, fulfillment, shipping and customer service for this exclusive limited-release as well ensuring one-per-customer and credits to local gaming stores for each sale.

“Recognizing the important role local gaming stores play in the broader gaming ecosystem, it is critical to me that TCGplayer engage in direct-to-consumer campaigns that benefit brick and mortar stores,” said Chedy Hampson, Founder & CEO of TCGplayer. “I believe this collaboration with Legend Story Studios delivers on this promise and reinforces our belief that local gaming stores are the lifeblood of the gaming community. At TCGplayer, we are proud to provide a platform that allows us to manage the labor, shipping and customer service on behalf of the publisher, while also connecting local gaming stores directly to each sale and the follow on purchases from our marketing. Working together, we guarantee that stores maximize revenues while allowing fans of Flesh and Blood to buy this amazing new set at the best possible price. As we move forward, TCGplayer will continue to look for ways to empower local gaming stores in an ever-evolving online world. ”

“The mission of Legend Story Studios is to bring people together in the flesh and blood through the common language of playing great games. The primary place we see that happening is in local gaming stores, which is why we have partnered with TCGplayer, one of the industry's greatest champions of local game stores, with the Monarch release kit," said James White, Founder & CEO of Legend Story Studios. “TCGplayer's commitment to supporting local gaming communities and their unique ability to manage all facets of inventory management, helping us at every stage, from listing to fulfillment, has enabled us to do something special to celebrate the upcoming release of Monarch that further supports players and local game store retailers across the US.”

Buy The Monarch At Home Release Kit Today!
The Monarch At Home Release Kit is the perfect place to start your journey into the fast-paced world of Flesh and Blood! Inside you’ll find two cold foil promo cards and one first-edition booster box; enough cards for four players to build a deck and jump right into the world of Rathe. Supply is limited and when these kits are sold out, they will be gone, so if you want to experience the hottest new TCG from Legend Story Studios, grab yours today at https://store.tcgplayer.com/help/fleshandbloodtcgmonarch.
Inventory will be restocked twice daily at 9am and 9pm EST while supplies last.

About Flesh and Blood
Flesh and Blood is created by Legend Story Studios, an independent studio based in Auckland, New Zealand. Created for gamers, by gamers, Flesh and Blood spent seven years in development before its worldwide debut in October, 2019, with the release of our first booster set, Welcome to Rathe. Flesh and Blood rewards good decisions, not good luck. With our game, we seek to challenge the fundamental laws of TCG card evaluation and deck building philosophies. It’s highly interactive, with action beginning from the very first turn. The game is built around a unique resource system, underpinning an innovative combat dynamic which has been rigorously tested by competitive TCG fanatics.

About TCGplayer
TCGplayer is the leading online technology platform for the collectibles industry. Founded as a digital media platform within the collectible hobby space, the Company has grown from its initial roots working inside Syracuse-based hobby stores selling comic books, sports cards, CDs, collectible cards, action figures, and tabletop games into an expansive eCommerce marketplace. TCGplayer develops applications and technologies that are revolutionizing the collectibles marketplace by connecting thousands of hobby and collectibles businesses with customers around the globe. The Company's ecommerce and data management tools power sales through physical stores, websites, mobile apps and the TCGplayer Marketplace.

CONTACT: press@tcgplayer.com