MassPrice is an incredibly powerful tool to set competitive prices for your inventory. By following the recommendations here, you’ll find yourself making more effective rules that will drive more profitable sales to your business.
Having prices that you manage in an intentional and informed manner will increase the chances that buyers will select your products. In other words, it’s not necessarily having the lowest price that will lead you to have a sale –– it’s about having the right price at the moment when demand changes, and when the buyer is ready to pay that amount. When you price strategically, you will increase the chance that your products will sell at prices that provide you more margin, a fundamental focus that we all need to keep in mind in order to be profitable. Successful sellers spend significant attention to this work.
Engaging with TCGplayer Market Price and Direct Low
TCG Market Price: This is a great price to use when pricing fast-moving products (i.e. new sets or format staples). This price also works well with the MassPrice scheduler because you’ll know your prices are being compared to the going rate of the cards, rather than an individual price. Market Price can be less useful for slower-moving, higher-value items, such as dual lands or other items that reflect fewer sales per month.
TCG Low Price Without Shipping: Using this price will match you to the lowest card price on the marketplace. This can be helpful if you want to ensure your product shows up on the first page of prices for buyers. When using this price, make sure that your new prices make sense for your business. Not every seller on the site has the same costs; some can afford to price lower. Make sure your sales are profitable. Always check your prices before applying this to make sure you didn’t match to an unusually low price. If you are using the MassPrice scheduler with a “Low Price” price option, use rules that focus on a section of your inventory that has a similar price throughout. Then set a price minimum in the next step to prevent your prices from dropping too low.
TCG Direct Low: This price can be helpful for Direct sellers to make sure they are pricing competitively within the world of Direct by TCGplayer. Direct Low will only consider cards listed by other Direct sellers and price according to those. When using this price, make sure that your new prices make sense for your business. Not every Direct seller on the site has the same costs; some can afford to price lower. To make sure your sales are profitable, always check your prices before applying this to make sure you didn’t match to an unusually low price. If you are using the MassPrice scheduler with a Low Price price option, use rules that focus on a section of your inventory that has a similar price throughout. Then set a price minimum in the next step to prevent your prices from dropping too low.
After your rules are defined, you are able to review your rule prior to running it. Take the time to make sure the products and pricing methods are what you want them to be. The key to using MassPrice to its full potential is this: always preview your rule before running it the first time. This will allow you to view your upcoming price changes before applying them, and will let you know if your rule is running as anticipated. MassPrice is a great way to keep your prices up to date efficiently. However, we do recommend that you check on your inventory periodically to make sure everything is priced the way you want it.
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