TCGplayer and Legend Story Studios Award $100,000 to Local Hobby Stores in Latest Direct-to-Consumer Campaign

SYRACUSE, N.Y., March 7, 2022 – TCGplayer, the leading technology platform for the collectibles industry and operator of the largest online marketplace for trading card games, today announced that it awarded a total of $100,000 to local hobby stores in partnership with Legend Story Studios, the creators of the Flesh and Blood TCG. This marks the successful completion of TCGplayer and Legend Story Studio’s latest Everfest themed direct-to-consumer (“D2C”) campaign created for the benefit of local hobby stores.

“Our partnership with James and the team at Legend Story Studios is truly unique. Together, we’ve developed a series of direct-to-consumer campaigns that keep our local hobby stores at the heart of our community, creating a shining example of how all D2C campaigns should be run,” said Chedy Hampson, Founder and CEO of TCGplayer. “As a result, we’ve awarded $275,000 to retailers to date — advancing our commitment to empowering brick-and-mortar stores and ensuring alignment between publishers and retailers in the process. I look forward to building on this success and deepening our partnership with Legend Story Studios to bring more innovative campaigns to the Marketplace in the months to come.” 

“The direct-to-consumer campaigns we’ve created as a result of our partnership with TCGplayer have been a tremendous success,” said James White, founder & CEO of Legend Story Studios. “As our creative partnership has deepened, we’ve leveraged TCGplayer’s scale to connect with even more Flesh and Blood fans in an innovative and effective way. Most importantly, we did this while supporting local game stores — the primary place we see our company mission in action. I’m confident that as we continue to grow our partnership with TCGplayer, we will find creative ways to keep local game stores at the heart of the industry.”

As previously announced in February, TCGplayer and Legend Story Studios developed the TCGplayer Tales of Everfest Collector’s Bundle, which included first-edition, limited edition and exclusive Flesh and Blood products available only on the TCGplayer Marketplace. In connection with the campaign, TCGplayer facilitated the bundle’s marketing, listing, fulfillment, shipping and customer service on behalf of Legend Story Studios, guaranteeing local hobby stores remained connected to each bundle sale. 

About Legend Story Studios
Legend Story Studios is an independent game design and publishing company based in Auckland, New Zealand. They design and publish Flesh and Blood, which spent seven years in development before its worldwide debut in October 2019, with the release of Welcome to Rathe. Flesh and Blood challenges the fundamental laws of TCG design through a unique resource system and innovative combat dynamic, that has players engaged in full powered combat from the first turn of the game and fatiguing as the battle progresses.

About TCGplayer
TCGplayer is the leading technology platform for the collectibles industry. Founded as a digital media platform within the collectible hobby space, the Company has grown from its initial roots working inside Syracuse-based hobby stores selling comic books, sports cards, CDs, collectible cards, action figures, and tabletop games into an expansive eCommerce marketplace. TCGplayer develops applications and technologies that are revolutionizing the collectibles marketplace by connecting thousands of hobby and collectibles businesses with customers around the globe. The Company's ecommerce and data management tools power sales through physical stores, websites, mobile apps and the TCGplayer Marketplace. TCGplayer prides itself on creating a culture that fosters camaraderie, embraces diversity, and exudes passion and provides stock options to all of its employees. The Company has been ranked amongst New York State's 50 best employers and's top 100 companies for women in the U.S. and certified a Great Place to Work by our employees five years in a row.