Pokémon in Direct: August 3, 2020 Marketing Campaign

On June 29, 2020 Pokémon went live in the TCGplayer Direct program. Before we announced this change to our buyers, we first wanted to make sure that the system was working correctly and that the inventory we had on hand would allow buyers to create meaningful direct purchases. The good news is, it’s working! This quiet launch has been a great success and we are now ready to grow this program.

On August 3, 2020 we will be launching a Pokémon in Direct consumer marketing campaign. The advertisements will be focused on educating our current Pokémon customers on the Direct Program and notifying them of Pokémon’s availability within Direct. We will also be running a social media campaign to attract new Pokémon customers to the TCGplayer platform, which means more new customers for you!

Now is a great time to add new Pokémon products to your TCGplayer inventory to ensure that you are able to benefit from these marketing efforts!