The holiday season means new customers will be shopping for their favorite gamer—and regular customers will be looking to treat themselves. To help you earn more during the busiest season in retail, we’ve put together these tips for running successful holiday promotions in your game store.

Start Planning Holiday Sales Now

Plan well ahead of time so you don’t have to scramble at the last minute. Decide now which products will go on sale and by how much. Remember that with TCGplayer Pro, you can use channel management to adjust prices in your store without changing your online prices, making it easy to run a holiday promotion for your in-store customers.

Promote Your In-Store Deals Online

Announcing your sale ahead of time will build suspense so customers plan to shop at your store during the holiday season. Try teasing your customers with a fun email, or update your homepage graphics on your TCGplayer Pro storefront to let players know to look out for exciting deals. Add Small Business Saturday graphics to your storefront to remind customers to support their local game store or add winter-themed Magic, Yu-Gi-Oh! or Pokémon graphics for some seasonal appeal.

Anticipate More Demand

When a great sale attracts new customers, the last thing you want is to run out of your most popular items. Be sure to stock up on your best-selling products, and have a plan for providing excellent service during an increase in traffic. Black Friday and Cyber Monday mean more traffic online as well. Let us handle online orders for you by joining TCGplayer Direct to save time during this busy season and focus on your in-store customers.

There are so many ways to increase revenue during the holidays. If you have any questions about how to run holiday promos, reach out to your Customer Success Manager or email